One of the wonderful things about social media is that you can cross-promote content on different channels.
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Promote Your YouTube Videos on Other Social Channels In addition to visual branding, don’t forget to add custom URLs to your channel header - and write an interesting bio about who you are and what your videos are about. Here’s an example from gaming titan Nintendo with 8.12 million subscribers they provide great content about games and consoles that feature short videos of gameplay and behind the scenes snippets. So it makes sense to carry over that branding to your YouTube channel. So, if you have a blog or website, you probably already have some sort of look and feel to differentiate yourself from other individuals and/or companies. Improving your organization’s social branding will help users immediately recognize your content. So your content may be great, but does your channel look appealing? If you want visitors to take your YouTube channel seriously and subscribe, you need to look professional. Think about using a social content distribution and engagement dashboard to help you keep track of key engagement metrics on YouTube. Plus, make sure to thank people for sharing on Youtube and other channels. Post questions or comments that can drive engagement by asking questions relevant to the content or even just asking what content they like to see on your channel or would like to see more of. Don’t always wait for the audience to take the initiative either. You can also take the time to visit other channels and engage, this could be a brand similar to your own or simply one you admire. So try to respond to every comment you receive (if possible!) and encourage users to engage with audio/visual prompts. YouTube rewards channels with great engagement, including overall time spent on channel, watch time, likes and dislikes, and most importantly, comments. If you’re just posting videos without encouraging comments and discussion, you’re missing a trick. It's important not to overlook the fact that YouTube is a social media channel, and therefore demands social interaction.
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Perform a content audit to discover the blogs, guides, and other high-performing pieces you currently have and think about how to repurpose them to create relevant and engaging videos.īear in mind that the most successful videos on YouTube are typically between one to five minutes long, so don’t feel you have to make a film or write a novel. So content that solves problems for your audience is a great way to drive traffic. Many people go to YouTube to find answers and how-to tutorials especially during the COVID-19 pandemic where people binge-watched 4 billion hours of ‘how to’ videos in just one year. Some of your best videos can be created from engaging, valuable, useful, and actionable content you have already. But that content doesn’t always have to be built from scratch. Of course, the best way to grow your YouTube channel is to create and distribute great content. By doing this, you will generate more search traffic with SEO on YouTube. Once you choose a keyword, check out the videos that currently rank for that topic to make sure you’re on the right track in terms of intent and always optimize your title and descriptions. It also helps you remember to include your keyword naturally throughout the content so YouTube picks it up when closed captions are added. It’s important to pick your keyword before you craft your video content as it helps you construct the best information around that specific topic. Use a keyword tool like KeywordTool.io, which is specific to YouTube, to look for the most searched keywords in the niche you want to target. Marketers that don’t know SEO risk missing this step to rank videos but it’s crucial to include it if you want your videos to get the maximum amount of viewers.
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Build Your Videos Around a Single Keyword/Topicīuilding your video around a single topic or keyword is the best way to drive traffic and grow your YouTube audience.
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Here are 10 of the best tips to grow your YouTube channel. Often referred to as the world’s ‘second-largest search engine’, YouTube can help people find your content quickly and drive engagement - if you know a few tricks and understand the fundamentals of making creative videos. While popular sites such as TikTok, Facebook and Instagram and your website are great places to invest, creating a YouTube channel might be the best place to promote your brand as individuals spend one billion hours each day watching videos on this platform. There’s no denying that video marketing has been on the rise over the past few years, growing ever more popular and accessible for brands.